Monday, May 13, 2013

Turn Your Readers Into Your Next Clients.

Do you know a topic about freelance writing by heart?

I mean, really know it by heart. As in, if I were to ask you a question about the topic, would you be able to tell me everything about it left to right?

If you do,. then you might just find a way to make money on the side.

I'm talking about coaching services.

During the past two months, I have been adding up my expenses with my earnings, and I have noticed an increase of cash flow. Now, taking in mind that I had to let go of a couple of high paying writing clients because I desperately wanted to pick up the projects that I had left behind.. to be forgotten, I thought that it would be hard if not impossible to make up that amount of cash without having to pick up my clients again.

YET, my cash flow seemed to be doing fine, if not pretty darn good! The only thing that I have been focusing on, is showing others how to make money doing something they already were. So many clients of mine were itching to find out how to create loyal readers, take their business to the next level, attract more clients, I gave in and started coaching left and right.

Believe it or not all of the coaching lessons added up to a nice large number. So, how did it all happen?

HEHE, well I have no idea 

Coaching lessons or coaching services was something I never thought I would be doing. I'm serious. I never thought I would ever reach a time in my freelance career where other writers wanted to learn from me. Heck, I'm still learning myself! Freelancing is a business where anyone can make money, but it takes time, a lot of dedication, and most importantly you have to take your job seriously. If you are not planning on doing this, then you might as well not work at all, because you wont be making any money to begin with.

I began to write about writing in several content mills, although the money was great, I did want more. I started to think about ways to expand my business, and suddenly as I started looking for more writing clients, and before I knew it people were liking what I had to say! I read more blogs than I can count, and I started to take notes. So, basically the more I read the more I learned, and now earn.

Like I mentioned before, coaching lessons is a great way to make some extra cash. So, here are a few ways to help you get started:
  • Find you niche and stick with it! Know a lot about a topic? Write about it, promote it and tell others about it. Give your readers a reason to come back to you, and make sure you thank your readers when they comment on your work. 
  • Update your posts weekly. I mention this one because I've made this mistake, and I hope others do not. Keep your content fresh! I cannot stress this enough. Keep your content fresh, and make sure you share it with your followers. If you don't then you probably wont get as much traffic as you want and even less clients. 
  • Set up a time for your appointments and invite your readers to tune in to what you have to say! The worst thing that people can say is NO. So, don't be afraid to show people what you have to offer.
  • Mention your newest job description on your writing website, and give people a glimpse of your knowledge. I have a few articles on my website on how to advance your freelance business, and marketing. From there alone I landed two clients!. If you do not already have a writing website, set one up! Do it! 
  • Last but not least: Outline your material. Do your research. And have at least one plan ready. Before you get your first client you should already have at least one plan to teach your client. Coaching can be very effective if done the right away. I have met many writers who have coaching services but do not offer me things that I need, or know all about the topics that they offer. So, it leaves me even more confused than when I started! So, if you know the ins and outs of marketing and you think you can teach others about it, get started!
Giving coaching lessons is not for everyone. It takes time, and it takes a lot of patience. However, there is a lot of potential for those writers out there -you know who you are!- who know what they are doing, want to make a few extra bucks on the side, AND have extra time in their super busy schedules to make appointments with new writers who want to learn the tricks of the business with you.

So, if this is for you, give it a try!

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