Monday, October 7, 2013

Blogging 101: Why blogging is essential to your business

It has been a while since I have talked about blogging in general, as in how to get into it, and how to get the
most out.

In the past, I have mentioned How to get the most out of your blog, and how to get the most out of blogging for your business.

You can read the articles here:

Blogging tip#1: How to create a blog worth subscribing to. 

and How to create the right marketing plan for your blog.

I have talked a lot about how to keep your business afloat, and how to create loyal readers and hopefully, get one or two clients along the way.

Blogging is ESSENTIAL for any business online. It's a way to not only attract new customers and readers, but also create a constant presence online, and help your business take off.

Too many times, I have heard how so many writers take too much time concentrating on creating some sort of income writing for multiple websites online. Once upon a time, I was a content mill writer, however, there came a point in my freelance career, where I had to find the time to keep up with my blog. I still received traffic, but I was not attracting clients as I had hoped.

One of the biggest mistakes that too many writers make is that they neglect their blogs, and focus on writing on other websites where HUNDREDS of other writers write. Although they may be making money, at least for the time being, they are not getting the proper attention that they should online.

Blogging is essential for your business, because it is a way to put attention on you, your work, your brand and most importantly your business concept. If you are a freelance writer, then you focus on attracting the attention of clients that are looking for a writer in your niche, or those that might be interested in your work. If you are a freelance coach, then you can focus on finding clients that need help, and show them through your work, just how much you know, and why is that you are the best coach there is.

There is so much to know about blogging, too much really, and things are constantly changing.

Too many writers feel the need to jump from content mill to content mill looking for the next "big" company to pay them, that they do not focus on setting up a constant presence in their blog to have a place where anyone can search for them.

Having a blog is not only essential for a business, but it is a way for people to expand their writing horizons and explore what else they can do online. Many writers start out as niche writers, and slowly move through other business ventures such as coaching, website developing etc.. Blogging about your business, and keeping a presence online through your blog will help readers and prospects understand your work, and see how much you have grown in this business.

~To your success!

Have you Reached Your Goals this Year?

Hello All! It has been quite a while since I typed up a post! I just wanted to give you guys a little update about me and what I'v...